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CASE STUDIES

park avenue armory

finding the right audience

The Challenge

Maximize ticket sales and enhance brand perception for an emerging theatrical powerhouse.

The Solution

Implement new ticketing tactics and shift the media mix to target live entertainment seekers; position the Armory as an essential New York institution.

The Result

Four recent productions have shattered expectations, yielding 103%, 107%, 112% and 123% of their gross potential, if we’re being exact.