CASE STUDIES
hamilton
designing an iconic brand
The Challenge
Create a brand identity with mass appeal for a genre-transforming musical that would become a global phenomenon.
The Solution
Depict Hamilton as the star that he was without reducing the show to any of its parts; avoid historical or hip-hop tropes that might alienate some audiences.
The Result
A simple, bold design befitting a modern classic — elegant, confident and instantly iconic. Click boom.
