kinky boots
maintaining social relevance
The Challenge
Translate the hit musical’s inspiring vibe to the social media space, rallying existing fans and attracting new ones.
The Solution
Roll out a constant stream of timely content, taking a stand on cultural issues and leveraging the appeal of new cast members from across the entertainment spectrum.
The Result
Six years of constant growth created a dazzlingly efficient word-of-mouth machine and the kind of engaged fan community that every show dreams of.
