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CASE STUDIES

beetlejuice

conjuring a groundswell

The Challenge

Stimulate ticket sales and build excitement for a ghoulishly entertaining new musical during Broadway’s typically slow fall season.

The Solution

Own the month of October with a barrage of daily events and promotions, from content drops to a themed pub crawl to an outrageous Halloween costume contest!

The Result

44% increase in social followers; 50% jump in advance sales over one month; 31 Day-Os of spooky fun.