BACK TO
CASE STUDIES

hadestown

nurturing a true original

The Challenge

Create a campaign for a new musical with indie roots, positioning it for blockbuster success without sacrificing its authenticity.

The Solution

Harness the passion of the existing fanbase; artfully introduce the show to a wide range of audiences, from culture-hungry hipsters to avid theatregoers.

The Result

Investment recouped in 8 months; highest-grossing musical to ever play the Walter Kerr Theatre; still playing to sold-out audiences. All without losing its cool.

LISTEN TO THE RADIO SPOT