careers

SpotCo has played a leading role in developing Broadway’s most iconic brands, from the stenciled typography of Rent to the strikingly bold star of Hamilton. We are a team of storytellers and research nerds, digital gurus and media-buying mavens — all driven by both brains and guts. We take laughter seriously and leave our egos at the door. We celebrate diversity because we know it makes us stronger. We are passionate about what we do, and compassionate in how we do it. We believe our end goal is to enrich the lives of audiences from all around the world. And that is what motivates us. Join us!

The Associate Director of Digital Media will play a key role in the promotion of live events and Broadway productions through digital channels. A successful candidate will have a deep understanding of digital marketing and be able to develop and execute effective campaigns to drive ticket sales and audience engagement.

JOB RESPONSIBILITIES

• Develop and implement digital marketing campaigns to promote live events and Broadway productions across various digital media channels, including social media, email marketing, paid search, display advertising, and video advertising
• Manage media buys and optimize campaigns to achieve maximum return on investment
• Manage the production of digital assets, including videos, graphics, and ad copy, to ensure they are engaging and on-brand
• Collaborate with the Director of Digital Media and other cross-functional teams to develop and execute comprehensive digital marketing strategies that align with overall business objectives
• Analyze data and track campaign performance to identify trends, insights, and opportunities for optimization, and communicate performance with clients on a regular cadence
• Work closely with external partners, including agencies and vendors, to ensure campaigns are executed to a high standard and deliver on business objectives
• Stay up-to-date with industry trends and best practices in digital marketing to ensure campaigns are innovative and effective

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in digital marketing, with a focus on live events and entertainment
• Strong understanding of digital marketing channels, including social media, email marketing, paid search, display advertising, and video advertising
• Experience managing campaigns on multiple platforms, including Facebook, Instagram, Google Ads, YouTube, programmatic, etc.
• Excellent analytical skills and experience working with data to drive business decisions
• Strong project management skills and ability to manage multiple projects simultaneously
• Excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams
• Understanding + experience working with ad server + other related ad technologies (CM360, DV360, etc.)
• Creative thinker with a passion for live events and Broadway productions is preferred, but not required
• Able to work a hybrid schedule (in-person and remote)

SALARY: $115,000 - $125,000/year

SpotCo has played a leading role in developing Broadway’s most iconic brands, from the stenciled typography of Rent to the strikingly bold star of Hamilton. We are a team of storytellers and research nerds, digital gurus and media-buying mavens — all driven by both brains and guts. We take laughter seriously and leave our egos at the door. We celebrate diversity because we know it makes us stronger. We are passionate about what we do, and compassionate in how we do it. We believe our end goal is to enrich the lives of audiences from all around the world. And that is what motivates us. Join us!

The ACCOUNT DIRECTOR oversees the overall strategy, planning, coordination and execution of a show’s advertising and marketing campaign. The Account Director is responsible for shaping the “story” of each client meetings and must speak holistically about advertising, both internally and externally, including: brand story, industry perception, consumer strategy, creative directions and insights that will drive all parts of the campaign.

The Account Director also oversees and manages a team of Account Managers/Assistant Account Executives to ensure good communication and internal work-flow. The Account Director works closely with Creative Director in shaping a show’s marketing path.

Responsibilities:

• Oversees the strategy, planning, coordination and execution of a show’s overall advertising and marketing campaign
• Shapes the “story” of each account, initiating long-term planning according to a show’s life cycle and sales needs
• Sets media strategy including buying/negotiating
• Creates insightful objectives and strategy to direct the internal team based on research and data from the digital/analytics team.
• Oversees the project briefing process, working with Account Manager and Creative Project Associate on execution of all deliverables
• Leads overall communication between the client, all internal teams and any additional agencies

Requirements:

• Experience working in advertising agencies and in the theater industry
• Experience in media strategy, buying and planning
• Understanding of advertising/marketing principles
• Proficiency in G-Suite, Microsoft Word, Microsoft Excel, Keynote and Power Point
• Extreme attention to detail and strong ability to multitask
• Strong interpersonal skills and ability to communicate effectively with a range of personalities
• Ability to keep calm under pressure in a fast paced environment
• 5+ years experience working in marketing or advertising (interactive experience / knowledge of social a plus)
• Interest in / knowledge of the New York theater industry

Salary: $100,000 - $110,000/year