careers
SpotCo has played a leading role in developing Broadway’s most iconic brands, from the stenciled typography of Rent to the strikingly bold star of Hamilton. We are a team of storytellers and research nerds, digital gurus and media-buying mavens — all driven by both brains and guts. We take laughter seriously and leave our egos at the door. We celebrate diversity because we know it makes us stronger. We are passionate about what we do, and compassionate in how we do it. We believe our end goal is to enrich the lives of audiences from all around the world. And that is what motivates us. It’s a tremendous (and inspiring!) task; are you up for the challenge?
All resumes should be sent to: resumes@spotnyc.com
Senior Key Art Designer
The Senior Key Art Designer specializes in concepting and executing design projects for theatre, live entertainment, cultural institutions and more. Assignments may include branding design, key art development, researching photography, conceptualizing campaigns and creating comps for presentations to clients. Senior designers create standards of design that more junior designers aspire to.
JOB RESPONSIBILITIES
- Have respect for all working parties and help create a safe, open, honest and positive working environment.
- Generate ideas and brainstorming with the Design team
- Design and execute key art from concept to completion
- Willingness to take direction and execute the ideas of others as well as work autonomously
- Collaborate on projects with Copy and Ad Design teams
- Help guide more junior designers to create artwork and design that meets SpotCo standards, at times directing and offering wisdom of experience
QUALIFICATIONS & EXPERIENCE
- Portfolio of design work - 5+ years of agency or design studio experience
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, and InDesign)
- Strong typographic skills
- Strong conceptual ability
- Present and sell art to clients
- Experience working in an art department at an advertising agency, design agency or a comparable environment.
- Ability to work well with others in a fast paced environment
- Willingness to work on a wide variety of projects
- Strong time management skills
- Strong knowledge of illustration and photography
- Experience in entertainment industry a plus
Salary: $85,000 - $90,000/year
Digital Director
SpotCo, a live entertainment advertising agency, is looking for a Digital Director to join our team to drive the strategy and effectiveness of our clients’ digital activity. This position will play a critical role in managing internal and external stakeholders towards the successful execution of digital campaigns, and serve as the client liaison for online advertising. We are looking for an individual with a passion for live experience and entertainment brands, paired with an expertise in digital across multiple platforms. This role requires a let’s-do-this attitude, a test-and- learn mindset, a curiosity for the constant change in digital capabilities and a penchant for storytelling. Join us!
JOB RESPONSIBILITIES
- Serve as the agency’s leading expert in paid digital advertising for all brand and performance advertising campaigns
- Lead strategic conversations internally to translate big picture strategy into execution-level tactics
- Present campaigns, digital plans and outcomes to internal teams and clients, as needed
- Oversee internal digital processes & workflow by coordinating multiple teams - including media briefing, media planning, execution, reporting and special projects
- Liaise with key vendors to find competitive and compelling advertising opportunities for the agency’s roster of clients & negotiate strong value in media campaigns
- Advise on strategic opportunities for A/B testing, integration of owned data into campaigns, large digital sponsorships, unique attribution capabilities, landing page testing and other learning or campaign improvement opportunities
- Lead the agency’s point of view in digital campaign analysis, including the development of KPI’s, benchmarks & overall outcomes
- Translate detailed analysis into the big picture narrative of digital - which campaigns are successful, which campaigns need optimization and what does consumer behavior tell us about the campaign and the client’s product
- Oversee the teams that create and control all Google Analytics accounts, and provide a strong point-of-view on KPIs and audience data
- Maintain the agency’s full-funnel sales story for each clients and provide a point-of-view for comparable clients and benchmarks
- Work closely with the Insights Director to connect paid performance data to what we’ve learned via market research, organic social media activity, offline media performance and word-of-mouth
QUALIFICATIONS & EXPERIENCE
- 6+ years experience in Digital Marketing, Performance Marketing or something similar
- Proficient with Excel, PowerPoint, Tableau (or similar), Google Analytics, Google AdWords
- Excellent communication and presentation skills
- Extreme attention to detail and strong ability to multitask / prioritize projects
- Ability to keep calm under pressure in a fast-paced environment
- Understanding of advertising/marketing principles
- Strong interpersonal skills and ability to communicate effectively with a range of personalities
- Love of theatre and the arts a plus
Salary: $135,000 - $140,000/year
Digital Media Buyer
SpotCo, a live entertainment advertising agency, is looking for a Digital Media Buyer to join our team to drive the strategy and effectiveness of our clients’ digital activity. This position will play a critical role in managing internal and external stakeholders towards the successful execution of digital campaigns, and serve as the client liaison for online advertising. We are looking for an individual with a passion for live experience and entertainment brands, paired with an expertise in digital across multiple platforms. This role requires a let’s-do-this attitude, a test-and- learn mindset, a curiosity for the constant change in digital capabilities and a penchant for storytelling. Join us!
JOB RESPONSIBILITIES
- Develop and implement digital media plans that translate the marketing objectives and strategies of our clients’ day-to-day management of Google Ads (search, youtube, display) and Paid Social Media (Facebook/Instagram, TikTok, Twitter, Pinterest) campaigns
- Daily campaign optimization and keen attention to improving overall performance
- Management of publisher and vendor relationships including negotiating and processing IOs
- Oversight of multiple teams to coordinate ad trafficking & delivery reporting
- Assisting in reporting - both manual for special initiatives and dashboards via Google Data Studio
- Experience in campaign set up for seamless tracking in Google Analytics, analysis in Google Analytics to understand behavior beyond the click
- Curiosity and openness to learning new platforms and paid digital opportunities as they arise
QUALIFICATIONS & EXPERIENCE
- 2 years experience In Digital Media Buying, Performance Marketing or something similar
- Proficient with Excel, PowerPoint, Tableau (or similar), Google Analytics, Google AdWords
- Must have certification in Google Analytics
- Excellent communication skills
- Extreme attention to detail and strong ability to multitask / prioritize projects
- Ability to keep calm under pressure in a fast-paced environment
- Strong interpersonal skills and ability to communicate effectively with a range of personalities
- Love of theatre and the arts a plus