careers

SpotCo has played a leading role in developing Broadway’s most iconic brands, from the stenciled typography of Rent to the strikingly bold star of Hamilton. We are a team of storytellers and research nerds, digital gurus and media-buying mavens — all driven by both brains and guts. We take laughter seriously and leave our egos at the door. We celebrate diversity because we know it makes us stronger. We are passionate about what we do, and compassionate in how we do it. We believe our end goal is to enrich the lives of audiences from all around the world. And that is what motivates us. It’s a tremendous (and inspiring!) task; are you up for the challenge?

All resumes should be sent to: resumes@spotnyc.com

ASSOCIATE DIRECTOR OF DIGITAL STRATEGY

As Associate Director of Digital Strategy, you will lead digital media on major accounts and ensure SpotCo’s campaigns are insightful, integrated, and aligned with strategic goals. A successful candidate will have a deep understanding of how to execute effective digital campaigns and how to wield audience data in service of an overall strategy. This role works closely across all teams and is responsible for ensuring that both internal and external parties understand what is working and why.

JOB RESPONSIBILITIES

  • Lead paid digital media strategy on assigned accounts. Collaborate with digital media, accounts, and creative teams to proactively establish and execute strategies that align with client goals.
  • Serve as the client’s lead digital media representative. Articulate strategy, report on performance, and field questions with confidence and clarity. Ground all recommendations in the show’s long-term trajectory, marketplace trends, and evolving digital best practices.
  • Analyze performance data to identify trends, insights, and optimization opportunities, translating findings into actionable guidance for both internal and external teams.
  • Stay current on industry trends and digital marketing best practices, consistently contributing ideas that keep campaigns innovative and effective.
  • Seek out tools, platforms, and information that improve SpotCo’s ability to understand and execute high-performing digital campaigns.

QUALIFICATIONS & EXPERIENCE

  • 6-8 years of experience in digital marketing, with a focus on live events and entertainment preferred
  • Able to work in our NYC office up to 3 days/per week
  • Proven ability to lead digital strategy across platforms including social media, paid search, programmatic, and CTV.
  • Strong understanding of ad platforms, including Facebook, Instagram, Google Ads, YouTube, TikTok, and more.
  • Excellent analytical skills and experience working with data to drive business decisions
  • Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams
  • Demonstrated client management and presentation experience — able to guide conversations, explain strategy clearly, and lead digital workstreams
  • Strong project management skills and ability to manage multiple campaigns simultaneously
  • Passion for live entertainment and Broadway is a major plus

SALARY: $115,000 - $120,000/year