david byrne's american utopia
driving digital engagement
The Challenge
Increase website traffic and convey the ensemble nature of this once-in-a-lifetime concert/theatre hybrid.
The Solution
Launch and promote a fun, interactive tool (inspired by a moment in the show itself) that allows users to layer individual audio tracks from each band member like a pro.
The Result
40% more new site visitors in 24 hours; big spike in average visit length; huge increase in involuntary head-bobbing.
