audible theater

hearing is believing

The Challenge

Expand brand perception of a tech giant; establish Audible Theater as a new and vibrant addition to the live entertainment landscape.

The Solution

Reach Audible users through social advertising, member events and website presence; reach ticket buyers through digital, direct response and outdoor signage in the Times Square area.

The Result

300% growth in Twitter followers; nearly 400% growth in Instagram followers; significant brand crossover with 60% of AT attendees engaging with the Audible platform; all music to our ears!