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The Challenge

Introduce the world’s first art amusement part to the New York audience and make it a don’t-miss event.

The Solution

A tailor-made campaign that speaks to targeted audiences of all ages—art lovers, event seekers, families—and celebrates the artistic achievement across all media.

The Result

• 77.3m digital ad impressions served to local and non-NY Audiences at a $10.82 average CPM
• 8.3x return on ad spend achieved from conversion-goal campaigns
• $6.10 cost per acquisition earned from Google Ad strategies
• 63% increase in Meta purchases