the great gatsby

connecting gatsby to a global audience

The Challenge

We needed to cut through a crowded search landscape and evolve from a simple launch page into a worldwide digital hub that looks as bold and fabulous as the show itself.

The Solution

We built SEO through Gatsby-focused FAQs and blogs, made the site tourist-friendly with six commissioned translations and a fixed homepage language toggle, and added a homepage calendar to highlight best availability and drive urgency.

The Result

Since launch, the site has averaged over 6,000 visitors a day, peaking at 11,000. Today, the site serves as the show’s global hub, offering tickets, touring and international production info, cast album streaming, and more.

Initial Launch Web Site Layout
Fully Built-Out Web Site