More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mouth is king and queen, marketing is the court jester. Prepare to be entertained.

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  Episode 1 - French Sex Farces, Critiquing Critics, and Merrily We Roll Along with Sonia Friedman

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  Episode 2 - Puppet Elections, Keeping RENT Hot, and Designing HAMILTON with Jeffrey Seller

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  Episode 3 - SpotCo Origins, The Kiss Of Death, And The Emotional Promise With Drew Hodges

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  Episode 4 - The IP Race, Selling a Star, and How To Be A SMASH with Bob Greenblatt

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  Episode 5 - Making a Star, Being Meaningful but Still Entertaining, and Causing Controversy with Rachel Sussman

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  Episode 6 - Planning for Success, Selling An Original, and Shows That Have PURPOSE with Rashad V. Chambers

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  Episode 7 - Casting (and Recasting) A Wide Net: Keeping The Show Fresh With Tom Kirdahy