mean girls
creating fetch experiences
The Challenge
Drive awareness for the musical adaptation of a beloved film – on, like, a massive scale.
The Solution
Celebrate “Mean Girls Day” by having Tina Fey pass out cheese fries to hundreds of fans from a branded food truck; blow it up on social and digital media.
The Result
Millions of impressions, coverage from 70+ press outlets, thousands of tickets sold and a disgusting number of cheese fries consumed.
