park avenue armory
finding the right audience
The Challenge
Maximize ticket sales and enhance brand perception for an emerging theatrical powerhouse.
The Solution
Implement new ticketing tactics and shift the media mix to target live entertainment seekers; position the Armory as an essential New York institution.
The Result
Four recent productions have shattered expectations, yielding 103%, 107%, 112% and 123% of their gross potential, if we’re being exact.
