magic mike
Marvel at the Magic
The Challenge
Build an international brand based on popular IP that expands upon the brand identity, is welcoming to all, and positions the experience as more than a strip show.
The Solution
A copy-driven campaign that invites audiences to a show that must be seen to be believed. Our campaign speaks to the essence of the brand: it’s unexpected, premium, and eye-catching. And, fun!
The Result
Year-after-year increase in sales and audience in both London and Las Vegas.
