gutenberg!
Rewriting History
The Challenge
Take an unknown show with a weak title and convey just how much fun a musical can be.
The Solution
Get the audience laughing before they enter the theater! Leverage the comedic talents and absolute charm of real-life buddies Josh Gad and Andrew Rannells paired with cheeky copy lines and video scripts.
The Result
A sold-out smash hit that recouped and exceeded the producers’ financial expectations.
