gutenberg!

Rewriting History

The Challenge

Take an unknown show with a weak title and convey just how much fun a musical can be.

The Solution

Get the audience laughing before they enter the theater! Leverage the comedic talents and absolute charm of real-life buddies Josh Gad and Andrew Rannells paired with cheeky copy lines and video scripts.

The Result

A sold-out smash hit that recouped and exceeded the producers’ financial expectations.