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CASE STUDIES

lct3

establishing an institutional brand

The Challenge

Develop a unified creative language for productions at Lincoln Center Theater's home for contemporary work.

The Solution

A cohesive yet flexible look that accommodates show-specific elements from illustration to photography to motion, anchored by a signature shade of yellow.

The Result

Dozens of successful campaigns to date, all instantly recognizable as LCT3 and cumulatively strengthening the brand.