sterophonic
Integrated Campaign
The Challenge
Take a three hour long play and turn it into the coolest event in town.
The Solution
Craft a carefully curated mix of print, outdoor, and online assets. The design took its cue from gritty 1970s industrial logos. Advertising placements were carefully chosen to reach playgoers, rock lovers, audiophiles, and music enthusiasts alike. And every piece of content was made to feel as raw and authentic as the show itself, bringing viewers straight into the studio.
The Result
A record-breaking, Tony-winning play and a campaign that won a gold Clio Award for Integrated Campaign.
